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In 1932 Dr. Michael Southwick a leading Australian Dermatologist developed a formula for Cedel Soap, an outstanding treatment for the hair and scalp .This was the first Cedel product launched in Australia....some 75 years ago.
The Cedel Hairsprays were introduced in the 1960's and became the leading hairsprays in Australia during the 70's and 80's.
Over the years Cedel developed and launched various hair care products including Cedel Anti-Dandruff Shampoo and Cedel Hair Gel.
The amazing Lectric Soda Crystals were developed in late 1964 and have since become a household name.
Cedel Spearmint Toothpaste was launched in 1973 and Cedel Medicated Toothpaste was introduced in 1995.
All our Cedel and Lectric products are proudly made in Australia.
We have a close association with Ensign Laboratories, an Australian owned manufacturer, who have produced the Cedel Hair care range to the highest standards for over 45 years.
Please visit www.ensignlab.com.au
Cedel products are competitively priced and either the leading sellers or amongst the leading sellers in each product category. Cedel prides itself on the high quality and after over sixty years Cedel is still one of the Australia's favourite brands.
The range of Cedel products can be found in more than 1000 supermarket outlets and 4000 pharmacies nationwide.
Our mission as a Company
- to reward our consumer through tried and trusted brands and products.
- to maximise and strengthen mutually beneficial relationships with our retail customers, consumers, shoppers and employees.
- to maximise resource utilisation through a culture of ownership, entrepreneurship and performance management.
- to promote and support Australian manufacturers.
- to protect the environment.
Brands RMJ Pty Ltd owns the Cedel brand and the Lectric brand.
RMJ stands for " Rewarding Mrs Jones ".....our valued consumer. |
