About Us

Australian Made & Owned Since 1932

Launched by a leading dermatologist, Cedel has remained one of Australia’s most trusted and well-established brands since 1932.

Beginning with Cedel Soap, a breakthrough treatment for hair and scalp, Cedel has since evolved into a name that echoes throughout every Australian household.

Launched in the 1960s, women of all ages fell in love with Cedel’s iconic Traditional Hairsprays thanks to their unique gentle fragrance, firm hold and amazing brush-out ability.

Cedel expanded into oral care in 1970, fast establishing itself as a leading Australian made and owned oral care brand with the launch of the Cedel Spearmint Soft Polish toothpaste.

Proudly Australian owned and made, Cedel continues to be dedicated to providing quality products that help Aussies look and feel their best.